06.04.18
Downy Nature Blends has launched its first plant-based line that protects clothes from damage in wash and wear.
Recent data shows that global clothing production has more than doubled over the past 15 years, but people now keep clothes for just half the amount of time they used to. In addition, more than 20% of garments are discarded because they have lost their shape, color or integrity. Downy said it set out to create a plant-based fabric conditioner with a touch of coconut oil to help people extend the life of their clothes, which is better for wallets and the environment.
"We want to help everyone care for the clothes they love, and that means keeping them looking newer, longer," said Nate Lawton, director of P&G North America Fabric Care. "We created Downy Nature Blends to help people incorporate more plant-based products into their daily lives, without compromising on great care for their clothes."
The new Downy Nature Blends line is made using 100% renewable wind power electricity at a zero-manufacturing waste to landfill facility. Like all Downy Fabric Conditioners, the bottles are made from 25% post-consumer recycled content and are 100% recyclable.
Downy Nature Blends is also certified through the USDA BioPreferred program, with 70% of the formula made from biobased ingredients.
Recent data shows that global clothing production has more than doubled over the past 15 years, but people now keep clothes for just half the amount of time they used to. In addition, more than 20% of garments are discarded because they have lost their shape, color or integrity. Downy said it set out to create a plant-based fabric conditioner with a touch of coconut oil to help people extend the life of their clothes, which is better for wallets and the environment.
"We want to help everyone care for the clothes they love, and that means keeping them looking newer, longer," said Nate Lawton, director of P&G North America Fabric Care. "We created Downy Nature Blends to help people incorporate more plant-based products into their daily lives, without compromising on great care for their clothes."
The new Downy Nature Blends line is made using 100% renewable wind power electricity at a zero-manufacturing waste to landfill facility. Like all Downy Fabric Conditioners, the bottles are made from 25% post-consumer recycled content and are 100% recyclable.
Downy Nature Blends is also certified through the USDA BioPreferred program, with 70% of the formula made from biobased ingredients.