06.18.18
St. Ives is back in New York City with its St. Ives Mixing Bar. Inside the pop-up, located 168 Fifth Avenue in the Flatiron neighborhood, visitors can create custom face scrubs, moisturizers and body lotions made with 100% natural extracts.
This is the second year that the brand is running the bar.
Inspired by St. Ives' iconic natural ingredients, the second installment of the St. Ives Mixing Bar features hundreds of unique ingredient combinations, desired lotion richness and facial scrub exfoliation levels. New this year, visitors can create custom face moisturizers made with on-trend ingredients, such as rose water, yuzu, kiwi, pink grapefruit, and more. This year, a new mineral shimmer can also be added to any combination of ingredients.
In addition, exclusive retail products including bath bombs, lip scrubs, hand creams, and an Iconic Apricot rollerball fragrance will also be available for purchase.
And taking the in-store experience online, the St. Ives Mixing Bar shopping site will allow consumers nationwide to place orders for the full line of bespoke products as well as retail items. The online site will launch on June 15 until Dec. 31.
"We are excited to bring the St. Ives Mixing Bar back to New York this year, offering our consumers the chance to once again create their own skin care products using our favorite natural ingredients. We are bringing back some of last summer's top sellers – and have expanded the menu with some new surprises as well," said Suzanne Palentchar, director of arketing for St. Ives. "As a brand, we are always looking for new ways to engage with our consumers. In response to their feedback from last summer, we are excited to open an online direct-to-consumer extension of the store to bring the same custom experience of the store to fans nationwide."
The St. Ives Mixing Bar is open until Sept. 15, 2018.
This is the second year that the brand is running the bar.
Inspired by St. Ives' iconic natural ingredients, the second installment of the St. Ives Mixing Bar features hundreds of unique ingredient combinations, desired lotion richness and facial scrub exfoliation levels. New this year, visitors can create custom face moisturizers made with on-trend ingredients, such as rose water, yuzu, kiwi, pink grapefruit, and more. This year, a new mineral shimmer can also be added to any combination of ingredients.
In addition, exclusive retail products including bath bombs, lip scrubs, hand creams, and an Iconic Apricot rollerball fragrance will also be available for purchase.
And taking the in-store experience online, the St. Ives Mixing Bar shopping site will allow consumers nationwide to place orders for the full line of bespoke products as well as retail items. The online site will launch on June 15 until Dec. 31.
"We are excited to bring the St. Ives Mixing Bar back to New York this year, offering our consumers the chance to once again create their own skin care products using our favorite natural ingredients. We are bringing back some of last summer's top sellers – and have expanded the menu with some new surprises as well," said Suzanne Palentchar, director of arketing for St. Ives. "As a brand, we are always looking for new ways to engage with our consumers. In response to their feedback from last summer, we are excited to open an online direct-to-consumer extension of the store to bring the same custom experience of the store to fans nationwide."
The St. Ives Mixing Bar is open until Sept. 15, 2018.