09.27.18
Recognized for its know-how when it comes to mascara packaging, Texen is introducing a complete new offer for targeted makeup results. In order to tap market demand, the group is launching eight winning combinations of brush, wiper and formula. With perfect makeup results thus guaranteed from the start, brands can concentrate solely on the personalization of their chosen product.
In 50 years, mascara has become the most commonly used makeup product around the globe, according to reports. Based on this observation, Texen has developed an exclusive offer of eight different mascaras.
With a "ready-to-wear" mascara offer, Texen allows its customers significant time savings while guaranteeing product efficacy. Product development time is thus dedicated entirely to packaging personalization. Texen’s teams will put their expertise to work for their customers to develop either 100% standard or fully bespoke projects depending on the constraints of time-to-market and budget.
With such targeted makeup results, Texen is engaging in a “B2B2C” strategy. The group becomes the project manager for agile and competitive turnkey solutions with a guaranteed result throughout the value chain, all the while reducing costs and time to market.
In 50 years, mascara has become the most commonly used makeup product around the globe, according to reports. Based on this observation, Texen has developed an exclusive offer of eight different mascaras.
With a "ready-to-wear" mascara offer, Texen allows its customers significant time savings while guaranteeing product efficacy. Product development time is thus dedicated entirely to packaging personalization. Texen’s teams will put their expertise to work for their customers to develop either 100% standard or fully bespoke projects depending on the constraints of time-to-market and budget.
With such targeted makeup results, Texen is engaging in a “B2B2C” strategy. The group becomes the project manager for agile and competitive turnkey solutions with a guaranteed result throughout the value chain, all the while reducing costs and time to market.