In-cosmetics Asia is the ideal platform for Azelis to reinforce presence in South East Asia, a region which offers substantial growth opportunities. This year's theme at the Azelis booth (G10) is “Natural Beauty” and almost 40 formulations will be on display.

The Asia Pacifiç regions sees a growing demand for natural products that fit in a healthy lifestyle. Claims such as “natural”, “vegan” and “organic” are becoming increasingly important to consumers when choosing a product.

Azelis’ “Natural Beauty” range includes products where chemical ingredients are replaced by natural, environmentally-friendly ingredients.

At this year’s edition of in-cosmetics Asia, Azelis will showcase formulations with natural ingredients for skin care, hair care and baby care products. Visitors of the stand will be able to sample 37 formulations with multi-functional, natural polymers for rheology modifier to provide the desired viscosity for personal care products, and natural and organic extracts with a high concentration of functional ingredients such as flavonoids, polysaccharide, amino acids, silicic acid and minerals.

Penreco will co-exhibit at the Azelis stand. Following a longstanding partnership with Azelis EMEA, Azelis APAC also recently extended the distribution agreements with Penreco to further create value for its customers and consumers together.