01.10.19
Pantene is the official hair care partner of the just-announced 2019 Coachella Valley Music and Arts Festival in April. The hair care brand will host an “immersive onsite activation” with an engaging experience for festival-goers where they can play, shape, and style their look at Pantene styling stations inspired by the latest #FestivalHair trends. While there, attendees will also have the chance to sample or purchase various Pantene products, including those that can help recover and repair post-festival hair – no matter how wild their festival style.
To prep consumers ahead of festival season, Pantene also launched its #FestivalHair Capsule Collection Kit with every festival and summer hair essential, including nutrient-infused stylers like Pantene Dry Shampoo and alcohol-free Airspray, an On-the-Go Frizz Iron and conditioning treatments such as Pantene One Step Nourishing Hair Masks and Pantene’s new Intense Rescue Shot – the brand’s first at-home rescue treatment imported directly from Brazil, which just launched in the US for the first time this month. The kit comes with a festival-ready, reusable zipper bag and will be available for pre-order on Amazon in January.
For more on hair styling trends, make sure to read the February 2019 edition of Happi.
To prep consumers ahead of festival season, Pantene also launched its #FestivalHair Capsule Collection Kit with every festival and summer hair essential, including nutrient-infused stylers like Pantene Dry Shampoo and alcohol-free Airspray, an On-the-Go Frizz Iron and conditioning treatments such as Pantene One Step Nourishing Hair Masks and Pantene’s new Intense Rescue Shot – the brand’s first at-home rescue treatment imported directly from Brazil, which just launched in the US for the first time this month. The kit comes with a festival-ready, reusable zipper bag and will be available for pre-order on Amazon in January.
For more on hair styling trends, make sure to read the February 2019 edition of Happi.