Gattefossé’s latest launch in personal care, Definicire, received the Innovation Award in the Functional Ingredients category during the recent PCHi Fountain Awards ceremony.

According to the company, Definicire is the first natural functional ingredient specifically developed for hair care applications. It was recognized for its unique, biomimetic activity on the hair, and its ability to replace silicones in natural hair care formulations.
Definicire is an active texturizing agent that recreates the protective lipid layer of the hair. 100% natural, based on functionalized jojoba and sunflower seed waxes, it acts as a natural alternative to silicones and ensures perfect hair discipline in all climates, in both dry and humid conditions.

Definicire reinforces the hydrophobicity of the hair. Due to optimal affinity and compatibility with hair lipids, it leaves a smooth and homogeneous film on the hair surface that acts as a protective lubricant, decreasing hair friction.

More info: www.gattefosse.com