04.09.19
This year has brought some changes at Regis Corporation. Now, the salon and beauty company has appointed James Townsend as executive vice president and chief marketing officer. A former partner and chief development officer for advetising company 72andSunny, he has spent his career in some of the industry’s most progressive creative marketing companies.
At 72andSunny, he oversaw transformational campaigns and marketing strategies for clients such as Samsung, Smirnoff, Cheerios and other leading brands. He also opened 72andSunny’s New York office and oversaw a sustained period of growth and success before moving into a global role.
“A key element of our multi-year transformational strategy is to elevate the visibility of our franchise and company-owned salons as we continue to differentiate our core brands. James has been a leader in designing and implementing disruptive, successful marketing campaigns on behalf of his clients around the globe. I am confident that he will bring an intense focus on the customer while leveraging our new business technologies and the capabilities of our franchise partners to accelerate the growth of our business,” said Regis President and CEO Hugh Sawyer.
At 72andSunny, he oversaw transformational campaigns and marketing strategies for clients such as Samsung, Smirnoff, Cheerios and other leading brands. He also opened 72andSunny’s New York office and oversaw a sustained period of growth and success before moving into a global role.
“A key element of our multi-year transformational strategy is to elevate the visibility of our franchise and company-owned salons as we continue to differentiate our core brands. James has been a leader in designing and implementing disruptive, successful marketing campaigns on behalf of his clients around the globe. I am confident that he will bring an intense focus on the customer while leveraging our new business technologies and the capabilities of our franchise partners to accelerate the growth of our business,” said Regis President and CEO Hugh Sawyer.