Happi Staff10.31.19
Macadamia Professional has transformed its oil-infused hair repair products into 100% Vegan formulas. The all-Vegan line-up addresses the number one hair concern of consumers, which is hair damage, and taps into the growing need for products free from animal-derived ingredients.
Macadamia Professional’s vegan formulas contain a blend of Macadamia and Argan Oils, rich in Omega 7, 6, 3 and 9 fatty acids, which nourish and repair hair from the inside out. The products help solve leading hair concerns for a range of hair textures – be it preventing future breakage or replenishing the strength and integrity of hair.
“Research of our customer-base confirmed the shift toward a more health-conscious and socially-conscious lifestyle. Those shifts are the foundation for our decision to become 100% Vegan,” said Scott Hagstrom, COO of Macadamia Beauty. “That intel along with a recent study by a US-based market research firm (Grand View Research) estimating that the global Vegan cosmetics industry will reach $20.8 billion by 2025.”
Macadamia Professional products are available at Beauty Brands, In-Style Salons, Ulta and fine professional salons everywhere.
Macadamia Professional’s vegan formulas contain a blend of Macadamia and Argan Oils, rich in Omega 7, 6, 3 and 9 fatty acids, which nourish and repair hair from the inside out. The products help solve leading hair concerns for a range of hair textures – be it preventing future breakage or replenishing the strength and integrity of hair.
“Research of our customer-base confirmed the shift toward a more health-conscious and socially-conscious lifestyle. Those shifts are the foundation for our decision to become 100% Vegan,” said Scott Hagstrom, COO of Macadamia Beauty. “That intel along with a recent study by a US-based market research firm (Grand View Research) estimating that the global Vegan cosmetics industry will reach $20.8 billion by 2025.”
Macadamia Professional products are available at Beauty Brands, In-Style Salons, Ulta and fine professional salons everywhere.