Happi Staff01.21.20
50% of women who color their hair are brunette, yet most pigmented color care products on the market have historically been created for toning high levels of blonde hair. This January, Redken is taking its pigmented color care offerings to the next level with a new addition for brunettes: the New Redken Color Extend Brownlights Shampoo and Conditioner, which wards off clients’ brassy brunette hair in between lightening/color appointments as well as in natural brunettes.
Formulated with blue pigment to target deeper levels of brass, Redken Color Extend Brownlights works to neutralize warm undertones to keep clients’ natural or colored brunette hair color cool, bright and healthy. They simply need to use as needed to ward off brass – the more they use it, the more it tones! The formula features brand-new progressive color deposit technology to help prolong cool tones by depositing the perfect balance of blue pigment with every wash. When used daily, the color deposit gradually builds up to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. The progressive technology is also perfect for natural brunette clients in hard water areas, which tends to make hair more prone to brass.
“The New Redken Color Extend Brownlights Shampoo and Conditioner is the perfect solution for my busy brunette clients who tend to get brassy in-between salon appointments. It’s easy – all they need to do at home is use this shampoo and conditioner system to keep their hair healthy and to ward off brass in between their color appointments, which helps keep their fresh-out-of-the-salon color longer. Using the right color care products at home in between salon appointments is the key for healthy, beautifully-colored hair,” said Cassondra Kaeding, Redken Brand Ambassador.
The new Redken Color Extend Brownlights Shampoo and Conditioner can be found at Redken Salons and SalonCentric starting January 2020.
Formulated with blue pigment to target deeper levels of brass, Redken Color Extend Brownlights works to neutralize warm undertones to keep clients’ natural or colored brunette hair color cool, bright and healthy. They simply need to use as needed to ward off brass – the more they use it, the more it tones! The formula features brand-new progressive color deposit technology to help prolong cool tones by depositing the perfect balance of blue pigment with every wash. When used daily, the color deposit gradually builds up to prevent the brassy tones and warmth that usually start to appear 4-6 weeks after your color service. The progressive technology is also perfect for natural brunette clients in hard water areas, which tends to make hair more prone to brass.
“The New Redken Color Extend Brownlights Shampoo and Conditioner is the perfect solution for my busy brunette clients who tend to get brassy in-between salon appointments. It’s easy – all they need to do at home is use this shampoo and conditioner system to keep their hair healthy and to ward off brass in between their color appointments, which helps keep their fresh-out-of-the-salon color longer. Using the right color care products at home in between salon appointments is the key for healthy, beautifully-colored hair,” said Cassondra Kaeding, Redken Brand Ambassador.
The new Redken Color Extend Brownlights Shampoo and Conditioner can be found at Redken Salons and SalonCentric starting January 2020.