Happi Staff08.14.20
Sephora is getting "cleaner." The retailer that propelled the concept of clean beauty; i.e., celebrating formulas for what they don't contain, rather than what they do, is rolling out a private label line that it expects will cash in on the concept of clean—and at a lower price point to boot.
The four new Sephora Collection products — Glowing Skin Foundation, Glossy Lip Oil, Liquid Lip Mousse and Bouncy Eyeshadow Palette — all have the Clean at Sephora seal, meaning they have been formulated without certain ingredients including parabens, sulfates, mineral oil, formaldehydes, coal tar and more. All of the Sephora Collection clean makeup products are priced at $20 or less.
While most beauty companies and their retail partners are reeling in 2020, Sephora has upped its clean makeup selection, adding brands such as Kosas and Tower28 and is working with others such as Tarte and Bite Beauty to reformulate according to the Clean at Sephora standards. Want to know more? Read Sephora's Public Chemicals Progress Policy Update here.
The four new Sephora Collection products — Glowing Skin Foundation, Glossy Lip Oil, Liquid Lip Mousse and Bouncy Eyeshadow Palette — all have the Clean at Sephora seal, meaning they have been formulated without certain ingredients including parabens, sulfates, mineral oil, formaldehydes, coal tar and more. All of the Sephora Collection clean makeup products are priced at $20 or less.
While most beauty companies and their retail partners are reeling in 2020, Sephora has upped its clean makeup selection, adding brands such as Kosas and Tower28 and is working with others such as Tarte and Bite Beauty to reformulate according to the Clean at Sephora standards. Want to know more? Read Sephora's Public Chemicals Progress Policy Update here.