Happi Staff08.17.20
Colgate has launched hum by Colgate, a smart electric toothbrush. The product has smart sensors that make it simple to track the frequency, duration and coverage of a consumer's unique brushing style, and provide personalized guidance helping people target spots that need extra attention.
While most people miss 40% of their teeth when they brush, hum by Colgate can help consumers achieve 50% better brushing efficacy, said Colgate.
User-friendly technology features include offline brushing that allows the toothbrush to store data for 10 days, so users don't always have to have their smartphone at the sink with them while they're brushing, or be logged into the app in order to benefit from a better understanding of their unique brushing habits. In addition, integration with the Apple Health app saves data for ease of use and makes it easier for consumers to improve their oral health habits as part of their overall health and wellness routine.
"hum by Colgate was designed with the consumer in mind to create a more accessible smart electric toothbrush to help more people brush better," said Vice President, Marketing North America Bill van de Graaf. "hum also meets the consumer demand for a lightweight and sleek toothbrush that delivers a powerful clean. For consumers, good habits are key to staying happy and healthy, and they prefer brands that help them build those habits in easy and fun ways."
In addition, to reward the users' brushing routine, they can easily earn smile points on the hum by Colgate app that can be used to purchase any product in the in-app shop – including hum refill brush heads and offerings from partner brands, to create a full circle wellness experience for consumers. The smile points give users extra encouragement to keep brushing at their best.
hum by Colgate is available as a rechargeable toothbrush starting at (MSRP: $69.99), or a battery-powered option starting at (MSRP: $49.99) and comes in three colors (blue, teal and purple) to brighten the bathroom sink. Now available online at Amazon, Bed Bath & Beyond, Walmart.com and other select retailers starting September 2020.
While most people miss 40% of their teeth when they brush, hum by Colgate can help consumers achieve 50% better brushing efficacy, said Colgate.
User-friendly technology features include offline brushing that allows the toothbrush to store data for 10 days, so users don't always have to have their smartphone at the sink with them while they're brushing, or be logged into the app in order to benefit from a better understanding of their unique brushing habits. In addition, integration with the Apple Health app saves data for ease of use and makes it easier for consumers to improve their oral health habits as part of their overall health and wellness routine.
"hum by Colgate was designed with the consumer in mind to create a more accessible smart electric toothbrush to help more people brush better," said Vice President, Marketing North America Bill van de Graaf. "hum also meets the consumer demand for a lightweight and sleek toothbrush that delivers a powerful clean. For consumers, good habits are key to staying happy and healthy, and they prefer brands that help them build those habits in easy and fun ways."
In addition, to reward the users' brushing routine, they can easily earn smile points on the hum by Colgate app that can be used to purchase any product in the in-app shop – including hum refill brush heads and offerings from partner brands, to create a full circle wellness experience for consumers. The smile points give users extra encouragement to keep brushing at their best.
hum by Colgate is available as a rechargeable toothbrush starting at (MSRP: $69.99), or a battery-powered option starting at (MSRP: $49.99) and comes in three colors (blue, teal and purple) to brighten the bathroom sink. Now available online at Amazon, Bed Bath & Beyond, Walmart.com and other select retailers starting September 2020.