Tom Branna, Editorial Director01.31.21
In an increasingly crowded space, it's not enough to be famous and beautiful. Successful celebrity brands have purpose, according to Tribe Dynamics, a research firm that closely tracks the influencer market. The San Francisco-based company points out that the No. 1 player in the space, Fenty Beauty, is closely aligned with diversity issues and Lady Gaga's Haus Laboratories champions self-expression.
Here, see the top 10 celebrity beauty brands, ranked by EMV.
1. Fenty Beauty — $555,195,705
2. Kylie Cosmetics — $187,859,638
3. Haus Laboratories — $141,764,661
4. KKW Beauty — $98,558,293
5. Rare Beauty — $60,024,579
6. Kylie Skin — $31,486,411
7. Fenty Skin — $25,819,197
8. Florence by Mills — $16,143,718
9. Honest Beauty — $14,012,195
10. Victoria Beckham Beauty — $12,989,038
Source: Tribe Dynamics, 2020
Here, see the top 10 celebrity beauty brands, ranked by EMV.
1. Fenty Beauty — $555,195,705
2. Kylie Cosmetics — $187,859,638
3. Haus Laboratories — $141,764,661
4. KKW Beauty — $98,558,293
5. Rare Beauty — $60,024,579
6. Kylie Skin — $31,486,411
7. Fenty Skin — $25,819,197
8. Florence by Mills — $16,143,718
9. Honest Beauty — $14,012,195
10. Victoria Beckham Beauty — $12,989,038
Source: Tribe Dynamics, 2020