Christine Esposito, Managing Editor03.01.21
John Paul Mitchell Systems (JPMS) has promoted Michaeline DeJoria to CEO. DeJoria is the daughter of John Paul Mitchell Systems co-founder John Paul DeJoria.
Michaeline DeJoria began working at JPMS in 2007, starting on the production plant floor and following in nearly every department of the business. Ultimately, this led to her role as vice chairman, where she has directed the company’s future development for all brands. Recent initiatives spearheaded by DeJoria include COVID-19 relief efforts with a $4 million salon jumpstart stimulus package, a global sustainability pledge, the launch of the brand’s first-ever clean beauty line Paul Mitchell Clean Beauty, a venture into AI technology with Hair AI powered by Fitskin, and the announcement of the brand’s first-ever Global Ambassador, style icon Winnie Harlow.
“Michaeline has dedicated most of her life to the professional salon haircare industry and JPMS. On a personal note, I am proud that she did not inherit this position - she earned it through hard work and capability, and the proof is in the incredible results her actions have achieved,” said John Paul DeJoria.
In her new elevated role as CEO, DeJoria will drive and direct overarching brand strategies across key channels including product, marketing and digital to usher in a new era of innovation and increase market share on a global level.
“This is a tremendous honor and a lifelong dream of mine,” said Michaeline DeJoria. “I have a huge amount of passion and dedication to this company, and to our industry, and I’m thrilled at the opportunity to take us to new heights. JPMS will continue to think outside the box and show year over year growth. I look forward to reimagining our future and pushing us to new bounds, while of course maintaining the beautiful ethos that this company was founded on.”
DeJoria brings extensive experience and expertise to the CEO position, with her dynamic approach as one of the youngest CEOs in the industry. Her history with the company provides a unique and unparalleled perspective, which continues to influence every decision she makes, inspiring her forward thinking and future trajectory for JPMS brands, said the company, which was ranked No. 27 in Happi's 2020 Top 50 Report.
In other personnel moves, JPMS has promoted Jason Yates from COO to president of the company. Yates has been with the company since 2012 as the vice president of marketing and later expanded his leadership role to add the sales department. In 2018, he was promoted to COO where he oversaw all the daily operations of JPMS worldwide.
Michaeline DeJoria began working at JPMS in 2007, starting on the production plant floor and following in nearly every department of the business. Ultimately, this led to her role as vice chairman, where she has directed the company’s future development for all brands. Recent initiatives spearheaded by DeJoria include COVID-19 relief efforts with a $4 million salon jumpstart stimulus package, a global sustainability pledge, the launch of the brand’s first-ever clean beauty line Paul Mitchell Clean Beauty, a venture into AI technology with Hair AI powered by Fitskin, and the announcement of the brand’s first-ever Global Ambassador, style icon Winnie Harlow.
“Michaeline has dedicated most of her life to the professional salon haircare industry and JPMS. On a personal note, I am proud that she did not inherit this position - she earned it through hard work and capability, and the proof is in the incredible results her actions have achieved,” said John Paul DeJoria.
In her new elevated role as CEO, DeJoria will drive and direct overarching brand strategies across key channels including product, marketing and digital to usher in a new era of innovation and increase market share on a global level.
“This is a tremendous honor and a lifelong dream of mine,” said Michaeline DeJoria. “I have a huge amount of passion and dedication to this company, and to our industry, and I’m thrilled at the opportunity to take us to new heights. JPMS will continue to think outside the box and show year over year growth. I look forward to reimagining our future and pushing us to new bounds, while of course maintaining the beautiful ethos that this company was founded on.”
DeJoria brings extensive experience and expertise to the CEO position, with her dynamic approach as one of the youngest CEOs in the industry. Her history with the company provides a unique and unparalleled perspective, which continues to influence every decision she makes, inspiring her forward thinking and future trajectory for JPMS brands, said the company, which was ranked No. 27 in Happi's 2020 Top 50 Report.
In other personnel moves, JPMS has promoted Jason Yates from COO to president of the company. Yates has been with the company since 2012 as the vice president of marketing and later expanded his leadership role to add the sales department. In 2018, he was promoted to COO where he oversaw all the daily operations of JPMS worldwide.