Charles Sternberg, Assistant Editor04.22.21
Kao Corporation is launching the prestige hair salon brand Oribe in Japan on April 22, 2021, through its subsidiary, Kao Salon Japan.
Oribe is a hair care brand with a robust market presence among the top hair salons and department stores across Europe and the US. Through this launch in the fifth area in Asia, Kao aims to expand the brand portfolio of its salon business and enhance the customer base in the region, further strengthening the global presence.
A total of 23 products, including shampoo, hair conditioners, a hair mask, leave on treatment, and styling products will be launched in Japan.
About Oribe
Founded in 2008 in the US, Oribe joined the Kao Group in 2018. The brand has its presence in around 40 countries and areas, mainly in Europe and the US. In the US, the brand deals in body care and fragrance products in addition to hair care products. It mainly targets women leading a luxury lifestyle.
In Japan, Oribe will be introduced exclusively to selected salons as a brand proposing luxury lifestyle. Lectures will be held on Oribe’s beauty counselling and Oribe styles. Moreover, the company will offer a unique brand experience for beauty professionals (beauty writers, stylists, models, etc.) to acquire Oribe fans, improve brand recognition, and establish luxury brand image.
Oribe will be gradually expanded in the Asian region to strengthen the global presence of the Kao Salon Business currently focused on Europe and the US.
Oribe is a hair care brand with a robust market presence among the top hair salons and department stores across Europe and the US. Through this launch in the fifth area in Asia, Kao aims to expand the brand portfolio of its salon business and enhance the customer base in the region, further strengthening the global presence.
A total of 23 products, including shampoo, hair conditioners, a hair mask, leave on treatment, and styling products will be launched in Japan.
About Oribe
Founded in 2008 in the US, Oribe joined the Kao Group in 2018. The brand has its presence in around 40 countries and areas, mainly in Europe and the US. In the US, the brand deals in body care and fragrance products in addition to hair care products. It mainly targets women leading a luxury lifestyle.
In Japan, Oribe will be introduced exclusively to selected salons as a brand proposing luxury lifestyle. Lectures will be held on Oribe’s beauty counselling and Oribe styles. Moreover, the company will offer a unique brand experience for beauty professionals (beauty writers, stylists, models, etc.) to acquire Oribe fans, improve brand recognition, and establish luxury brand image.
Oribe will be gradually expanded in the Asian region to strengthen the global presence of the Kao Salon Business currently focused on Europe and the US.