07.12.21
Earlier in the summer, Lysol joined the Ad Council and COVID Collaborative in their efforts to increase COVID-19 vaccine awareness and education through the “It’s Up To You” campaign. Now, during a critical time in the country’s pandemic recovery, the brand has teamed up with local artists across three major cities—Chicago, Washington, DC. and Detroit— to create public murals designed to promote vaccine education.
The murals, placed in communities experiencing vaccine hesitancy, depict the long-awaited moment of welcoming family and friends back into our homes -- a moment that each of the local artists interprets and depicts in their own distinct style. Each mural also features a QR code which people can scan, taking them to GetVaccineAnswers.org to learn more about COVID-19 vaccines.
The murals, placed in communities experiencing vaccine hesitancy, depict the long-awaited moment of welcoming family and friends back into our homes -- a moment that each of the local artists interprets and depicts in their own distinct style. Each mural also features a QR code which people can scan, taking them to GetVaccineAnswers.org to learn more about COVID-19 vaccines.