08.16.21
Benefit Cosmetics' latest brow innovation is now available. The POWmade Brow Pomade ($20) is a creamy, lightweight, full-pigment formula that glides on smooth to create the perfect eyebrows in just a few strokes with a natural-matte finish, according to the makeup company.
This novel cosmetic features new technology, as its built-in custom wiper with three ridges allows users to remove excess product from the brush to avoid messes. Available in eight flexible shades, the pomade stays on for up to 36 hours and is waterproof. POWmade Brow Pomade is best paired with the new Dual-Ended Angled Eyebrow Brush ($18) – a brush and spoolie on each end – with a custom grip for controlled application.
The brow products are available on Instagram and online via benefitcosmetics.com. For more on color cosmetics, check out the August 2021 feature here.