09.09.21
Fenty Beauty by Rihanna introduces the Pro Filt’r Mini Soft Matte Longwear foundation ($15), a travel-friendly size of the megastar’s boundary-breaking foundation.
Pro Filt’r Mini Soft Matte Foundation is available in the same 50 shades as the full-size for an inclusive foundation range. The foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds from medium to full coverage.
The oil-free soft matte foundation is made with climate-adaptive technology that’s resistant to sweat and humidity and won’t clog pores. Its light-as-air, longwear formula is undetectable on skin resulting in a natural look. What’s more, the new lightweight, portable Pro Filt’r Mini packaging is perfect for creating your #FentyFace from wherever consumers are.
Find Your Perfect Shade
For those scratching their head on what their perfect shade is, Fenty Beauty offers a virtual “Try Shade On” capability on FentyBeauty.com. Browse for Pro Filt’r Mini Soft Matte Longwear Foundation and click the “Try Shade On” icon at the bottom right corner of the product image screen. A live photo of the user will be generated allowing them to “try on” any of the 50 foundation shades. Testers can move around to see how the shades look at different angles, click the split screen icon to see one shade on versus one shade off, and even download the picture to show and share selections.