09.15.21
Clarins Group has expanded its implementation of live video shopping to its subsidiaries worldwide. The expansion follows a new, long-term agreement with Stockholm-based software company Bambuser.
Following a successful pilot program in Hong Kong, Malaysia, Singapore, Taiwan and Thailand during which Clarins saw conversion rates of up to 30% percent and engaged viewers for up to nearly 17 minutes, Clarins has established long-term agreements across 10 markets. To date, the company has rolled out the flagship one-to-many solution in the US and Canada. Additional implementation in Spain will follow.
"Clarins is dedicated to constant innovation, and that dedication drives everything from the development of new formulations to the way we reach and interact with our customers. While the retail environment is particularly challenging at this time, it has always been in a constant state of evolution. We are proud to embrace live video shopping, not as a temporary answer to a problem of today, but as a long-term solution that addresses the changing relationship between the digital and physical worlds," said Stéphanie Gaspar, digital customer experience manager at Clarins.
Following a successful pilot program in Hong Kong, Malaysia, Singapore, Taiwan and Thailand during which Clarins saw conversion rates of up to 30% percent and engaged viewers for up to nearly 17 minutes, Clarins has established long-term agreements across 10 markets. To date, the company has rolled out the flagship one-to-many solution in the US and Canada. Additional implementation in Spain will follow.
"Clarins is dedicated to constant innovation, and that dedication drives everything from the development of new formulations to the way we reach and interact with our customers. While the retail environment is particularly challenging at this time, it has always been in a constant state of evolution. We are proud to embrace live video shopping, not as a temporary answer to a problem of today, but as a long-term solution that addresses the changing relationship between the digital and physical worlds," said Stéphanie Gaspar, digital customer experience manager at Clarins.