09.15.21
New York City based-beauty brand Jinjoo Labs has appointed Louise Caldwell as its new chief executive officer.
Caldwell is an industry veteran with more than 20 years’ experience launching and establishing beauty brands. She will be responsible for expanding the beauty offerings of Jinjoo Labs and preparing the sale of its skincare line in retail stores across the country.
Jinjoo Labs' mission is to blend Korea's finest natural skincare ingredients, known to moisturize and prevent signs of aging and acne, with other natural ingredients such as CBD for maximum impact. CBD is a powerful antioxidant proven to provide anti-inflammatory benefits. By using all-natural ingredients, Jinjoo Labs will appeal to those with all skin types, even sensitive skin.
"There is immense potential in the CBD skincare space, and Jinjoo Labs is leveraging exciting new innovations to make the products high quality and functional, which in turn will help our consumers look and feel their best,” said Caldwell.
Prior to her new role as CEO, Caldwell served as vice president of sales at Revlon and Elizabeth Arden. Before that, she was the senior vice president of sales for Drunk Elephant – a position for which she is credited for the brand’s status as a top seller at Sephora. Launching her own consultancy, Caldwell has served as a key advisor for Dr. Barbara Sturm skincare and was the US president of Birkenstock Natural Skin Care.
"We are thrilled to have Louise's expertise,” said Rene Shin, founder of Jinjoo Labs. “She knows beauty and she's passionate about it. She immediately understood our brand and mission, and has already identified opportunities to take our formulations to the next level."