10.21.21
Balance Point Capital, in conjunction with its affiliated funds, Balance Point Capital Partners IV, L.P, and Balance Point Capital Partners V, L.P., has invested in Raw Sugar, LLC, the Sarasota, FL-based beauty brand. In the deal, Balance Point provided debt financing to support WM Partners' majority recapitalization of the company.
Founded in 2014, Raw Sugar markets soap, body wash, hair care, scrubs, lotions, lip care, and deodorants, which are formulated using plant derived and “cold-pressed” ingredients.
"We are pleased to be able to support Raw Sugar, an established leader in the 'better-for-you' personal care category, and to partner with WM Partners," remarked Balance Point Managing Partner Seth Alvord. "We believe Raw Sugar's brand equity, diverse product set and proven ability to innovate and expand distribution points will continue to drive significant growth for the company going forward" added Adam Sauerteig, senior vice president at Balance Point Capital.
"We are excited to be working with Balance Point on this transaction. Their understanding of our business and capital flexibility will provide the support necessary to execute on our growth objectives,” said Ronnie Shugar, Raw Sugar's co-founder and CEO.
Founded in 2014, Raw Sugar markets soap, body wash, hair care, scrubs, lotions, lip care, and deodorants, which are formulated using plant derived and “cold-pressed” ingredients.
"We are pleased to be able to support Raw Sugar, an established leader in the 'better-for-you' personal care category, and to partner with WM Partners," remarked Balance Point Managing Partner Seth Alvord. "We believe Raw Sugar's brand equity, diverse product set and proven ability to innovate and expand distribution points will continue to drive significant growth for the company going forward" added Adam Sauerteig, senior vice president at Balance Point Capital.
"We are excited to be working with Balance Point on this transaction. Their understanding of our business and capital flexibility will provide the support necessary to execute on our growth objectives,” said Ronnie Shugar, Raw Sugar's co-founder and CEO.