11.04.21
Luzern is rolling out its first major update on its branding since its 1999 launch.
The inspiration behind these updates came from a desire to improve the visual impact of the brand and to make the packaging more sustainable for the indie beauty company.
One of the primary goals with the packaging update was to visually reflect the dual nature of the brand as both clinical and natural. All secondary packaging (unit cartons) has been updated to a more aesthetically pleasing look with added texture to the boxes. They wanted to bring a “linen” feel into the packaging adding to the luxury experience of using the brand. As with all existing/old boxes, the new paper for the boxes is Forest Stewardship Council certified.
Luzern has also moved all of its serums to glass bottles, allowing for the packaging to be more easily separated and recycled.
New Products
In addition to packaging and branding updates, Luzern launched the following new products in 2021:
New Products
In addition to packaging and branding updates, Luzern launched the following new products in 2021:
The Firming Facial Mist
Now in a larger size (from 2 fl. oz. to 4 fl. oz.) and with blue light protection, the Firming Facial Mist visibly firms, hydrates and provides an instant boost of radiance for devitalized skin. Made with hyaluronic acid, Saponaria and Lingonberry stem cells and Swiss Alpine organics, this lightweight mist refreshes and protects your skin from environmental stressors, such as dry air, pollution, and even blue light damage. With a refreshing lemongrass and lemon verbena blend to energize the mind and body, it's perfect to keep at your desk for a mid-day hydrating spritz, spray on your face and neck before and after makeup to set; or reapply throughout the day for a refreshing glow!
Now in a larger size (from 2 fl. oz. to 4 fl. oz.) and with blue light protection, the Firming Facial Mist visibly firms, hydrates and provides an instant boost of radiance for devitalized skin. Made with hyaluronic acid, Saponaria and Lingonberry stem cells and Swiss Alpine organics, this lightweight mist refreshes and protects your skin from environmental stressors, such as dry air, pollution, and even blue light damage. With a refreshing lemongrass and lemon verbena blend to energize the mind and body, it's perfect to keep at your desk for a mid-day hydrating spritz, spray on your face and neck before and after makeup to set; or reapply throughout the day for a refreshing glow!
The New Crème Nuit
This skin care harnesses the power of retinol, peptides, and Swiss Alpine extracts to repair and renew your skin while you sleep. Its advanced blend of retinol and bakuchiol helps reduce roughness, dryness and the appearance of fine lines and wrinkles. The powerful combination of peptides, lipids, and hyaluronic acid work to hydrate, protect, and plump skin, plus improve skin elasticity. And the proprietary multi-fermentation complex (a powerful, fast-penetrating broth of oxygen, enzymes, HA, probiotics, and vitamins) boosts your skin's natural renewal process.
This skin care harnesses the power of retinol, peptides, and Swiss Alpine extracts to repair and renew your skin while you sleep. Its advanced blend of retinol and bakuchiol helps reduce roughness, dryness and the appearance of fine lines and wrinkles. The powerful combination of peptides, lipids, and hyaluronic acid work to hydrate, protect, and plump skin, plus improve skin elasticity. And the proprietary multi-fermentation complex (a powerful, fast-penetrating broth of oxygen, enzymes, HA, probiotics, and vitamins) boosts your skin's natural renewal process.
Alpine Rose Nectar Masque
Infused with precious ruby powder, stem cells from the treasured Alpine Rose, a proprietary Peptide-Ferment, and an abundance of moisture factors and nutrients, this unconventional nectar mask leaves skin soft, and luminous.
Infused with precious ruby powder, stem cells from the treasured Alpine Rose, a proprietary Peptide-Ferment, and an abundance of moisture factors and nutrients, this unconventional nectar mask leaves skin soft, and luminous.