11.09.21
Body butter and orange lips are among the recent searches, Spate, a machine intelligence platform for identifying real consumer needs, finds.
On average, there are just under 194,000 searches every month in the US for body butter, which is very high in volume relative to other body care searches. It has hiked more than 9.4% in searches since 2020, with very high competition and 16 market leaders. Top brands by increase in search volume are Tree Hut, Trader Joe’s and Truly.
Top related concerns by volume are eczema, stretch marks, and dry skin. This indicates that consumers are looking for products that address specific skin problems over a basic moisturizer. Top searched brands are featuring sweet and gourmand scents, such as the coconut lime scent from Tree Hut and coconut or Brazil nut scents from Trader Joe’s —all brands with affordable pricing.
Whipped texture is rising over 19.1% year over year. The search result indicates that consumers are interested in textures and scents that are rich, luxurious, and comforting without breaking the bank.
Orange is the New Red
Summer may be over, but consumers aren’t putting away their orange shades of lipstick just yet.
There are close to 13,000 searches on average every month in the US for orange lipstick, which is up more than 90.1% since last year. This is medium volume relative to other lip makeup searches, and there are no market leaders— although MAC, Maybelline, and Stila are showing up in the searches.
The bold vibrancy of the orange lip is perfect to spice up the winter blues. Top related color combinations searched with orange lipstick are: red, peach and pink.
Consumers are also searching different skin tones with this trend—including dark skin, Indian skin, tan skin, and black skin—and “how to use orange lipstick as concealer” indicating the versatility of this product. Orange is a classic favorite for fall and winter. How else can brands leverage this color across multiple product categories and formats to play up its newfound popularity as a lipstick color, as well as its traditional seasonality? From makeup and skincare to fashion and home, the possibilities are endless.