11.17.21
Global cosmetic brand Mediheal has appointed up-and-coming K-pop idol girl group, Aespa (Karina, Winter, Giselle, Ningning), as its new brand ambassador.
As Mediheal’s new brand ambassador, Aespa will blend their bright, refreshing side with their chic, charismatic image on stage. A company representative said Mediheal seeks to create a synergy effect with Aespa and create a successful global expansion. The partnership marks the first of we will begin one of several major brand transformations.”
Last November, Aespa’s debut song, “Black Mamba,” set the record in the industry for the fastest K-pop group debut music video to reach 100 million views. In May, the group’s new song, “Next Level,” topped multiple major Korean and international music charts, while in June and July, Aespa became the top trending, K-pop girl group in popularity with the highest-brand reputation rankings.
In late July, Aespa signed a contract with the Creative Artists Agency, one of the largest agencies in the United States, expecting to enter the global market including the US.