TheraBreath's net sales for the trailing twelve months through Sept. 30, 2021 were approximately $86 million. TheraBreath is the #2 brand in the alcohol-free mouthwash category in the United States. International represents less than 10% of net sales.
“Oral care is important to us strategically,” said Matthew T. Farrell, Church & Dwight Chief Executive Officer. “TheraBreath represents a powerful addition to our existing oral care portfolio which includes Arm & Hammer toothpaste, Spinbrush battery-operated toothbrushes, Orajel oral analgesics and Waterpik water flossers. The TheraBreath brand is a problem/solution product and one of the fastest growing brands in the mouthwash category. This acquisition gives Church and Dwight a strong position in a growing category with tailwinds as the brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase.”
In 2022, TheraBreath’s annual net sales are projected to grow approximately 15% to $100 million.