12.03.21
Trend forecasting firm WGSN revealed the top beauty trends for 2022 and beyond. Overall, the focus of beauty products for 2022 will be on usability and sustainability. From hygiene procedures that save water, to fermented beauty driven by consumer’s desire for longer lasting products, to faster makeup routines and beauty snacking, the top trends have been informed by WGSN’s international team of forecasting experts, who combine research, insight and analysis.
“The trends for 2022 are a translation of WGSN’s global consumer expertise and product design knowledge, which spans teams working across the globe. The top beauty trends for 2022 reflect wider societal changes, as consumers continue to look to sustainably minded practises and products including waterless elements and longer shelf lives,” says Clare Varga, WGSN’s Head of Beauty.
These naturally occurring bacterias prolong the shelf life of formulas, appealing to both the sustainably minded and value-focused consumer.
“The trends for 2022 are a translation of WGSN’s global consumer expertise and product design knowledge, which spans teams working across the globe. The top beauty trends for 2022 reflect wider societal changes, as consumers continue to look to sustainably minded practises and products including waterless elements and longer shelf lives,” says Clare Varga, WGSN’s Head of Beauty.
Waterless Washing
Waterless washing products conserve water, accommodating the one in 10 individuals globally who lack access to safe drinking water. This trend is an evolution of waterless beauty, and bring your own water (BYOW) products, with early innovators offering Showerless Shampoo and no-water-needed shaving products.Fermented Beauty
The desire for potent ingredients that last longer is driving interest in kombucha for the skin. Driven by the K- and J-Beauty markets, fermentation releases enzymes that break down molecules so they can better penetrate the skin, delivering powerful ingredients into the very structure of the skin or hair. The process of fermentation also cultivates the growth of beneficial bacteria such as lactic, organic and acetic acids, which act as natural preservatives.These naturally occurring bacterias prolong the shelf life of formulas, appealing to both the sustainably minded and value-focused consumer.