02.02.22
Over a century ago, Black beauty icon Madam C.J. Walker launched her namesake brand and became one of the first women self-made millionaire’s in the process. Now, Unilever’s Sundial Brands is paying homage to this legendary entrepreneur with Madam by Madam C.J. Walker, a new hair care line for women of color.
For the launch, the brand is collaborating with Walmart to bring the product line to over 3,000 stores nationwide and online at Walmart.com. With 11 new products, Madam by Madam C.J. Walker features damage-defying formulas designed to respect, protect and perfect the wide range of styles for textured hair, said the company.
For the launch, the brand is collaborating with Walmart to bring the product line to over 3,000 stores nationwide and online at Walmart.com. With 11 new products, Madam by Madam C.J. Walker features damage-defying formulas designed to respect, protect and perfect the wide range of styles for textured hair, said the company.