02.04.22
Merz, a Frankfurt-based pharmaceutical company, is increasing its stake in the German men's grooming start-up Brooklyn Soap Company.
After nearly 18 months of successful cooperation, Merz has now taken over 100 percent of the Hamburg start-up. In October 2020, the Merz Group announced that it was investing in the Hamburg company that focuses on natural men's care. The minority stake was acquired through the Merz Consumer Care division.
Brooklyn soap founders—Felix Ermer, Viktor Dik and Jonas Hillebrecht—will continue as managing directors under the umbrella of Merz Consumer Care.
Brooklyn Soap Company started 10 years ago at a flea market in Brooklyn. Brooklyn Soap Company products are now available in more than 5,000 stores in the DACH region (Germany, Austria, and Switzerland) and are shipped to more than 28 countries via its own online shop www.brooklynsoap.de.
Merz Consumer Care GmbH (MCC) brands include Tetesept and Merz Spezial, which offer well-being, personal care and beauty products sold in the mass market in the DACH region.