02.22.22
Karuna Skin, a female-owned, skincare and beauty brand, debuted its new skincare line available at Whole Foods Market stores across the United States.
The Karuna Skin line for Whole Foods Market offers beauty products that act in synergy with the body. The collection combines the four principles of Ayurveda practices, Traditional Chinese Medicine, adaptogens and clinical science together for effective formulations. All products are free of parabens, phthalates, formaldehyde and SLS/SLES and the line offers on-trend formulations that include unique ingredients such as black hoof and snow mushrooms and prickly pear cactus.
The brand offers three collections providing options for varying skin types created to balance skin—the Maintain, Boost, and Correct collection sets. The Maintain line serves as a starting point to restore balance in the skin. Customers can then personalize their skin care routine based on their skin concerns with products from the Boost line to moisturize and the Correct line to visibly brighten.
“My goal with this collection is to bring an efficacious line of skincare that combines the best practices of the east and the west inspired by my own personal skincare journey, and deliver it at an accessible price point,” said Linda Wang, founder and CEO of Karuna Skin.
The Karuna Skin for Whole Foods Market line features 11 SKUS with prices ranging from $5-$23 on karunaskin.com.