02.22.22
The Inkey List, a skincare brand that has transformed the category with intuitive and effective ingredient-led formulas, announced today a significant minority investment from Aria Growth Partners, a leading consumer-focused private equity firm.
Based in the UK and co-founded in 2018 by Colette Laxton and Mark Curry, The Inkey List has grown nearly 600% in just three years to become a global leader in skincare.
Terms of the deal were not disclosed.
"We are thrilled to partner with Mark, Colette and their outstanding team at The Inkey List," said Trevor Nelson, founder and managing partner at Aria Growth Partners. "With ingredient-led, highly effective products and a deep commitment to empowering consumers with both knowledge and accessible prices, we believe The INKEY List is the future of skincare. We're excited to help them continue their unprecedented growth."
The Inkey List, a brand that trend-spotter Spate says is one to watch, plans to use the investment to continue their rapid global growth and make skincare solutions more accessible to consumers.
"As we enter a seminal phase in our brand development, we felt it was the right time to bring in another external investor to support our huge growth plans for 2022," said Laxton. "We believe in the power of strong relationships, and with Aria joining our board alongside Unilever Ventures, we feel we now have a great company formula for future success and growth."
The Inkey List's portfolio of skin- and scalp care includes bestsellers such as its Salicylic Acid Cleanser and Hyaluronic Acid Serum. Amassing a community of over 2.1 million, the brand has sold nearly 20 million products globally to date and has been innovating at a remarkable rate based on their own real-time consumer insights.
In March, The Inkey List will evolve its human-led customer service approach with the launch of its new 'we are Inkey' positioning campaign, while doubling down on its consumer education supported by a collective of external dermatologists and trichologists.
The Inkey List can be found at Sephora in over 30 countries, Boots and cultbeauty.com in the United Kingdom and at theinkeylist.com.