02.24.22
Ralph Lauren Fragrances has unveiled a new digital campaign featuring Euphoria’s Angus Cloud and TikTok stars Blake Gray and Sharl.
The brand’s new generation of Polo fragrances unveils this new campaign for its iconic Polo fragrances, including Polo Green, Blue and Red. The luxurious fragrances embody the intensity of depth and sophistication of Polo, with the new campaign depicting a more modern perspective of today’s Polo story.
Euphoria actor and Polo superfan Angus Cloud fronts the new campaign. While this is a new chapter for Ralph Lauren fragrances, this approach comes together in an authentic and meaningful way by bringing a new generation of Polo lovers to the forefront. The strategy is part of the brand’s larger vision to reach a broader, more diverse audience through relevant partners and channels.
Cloud reminisces on his younger years and how he discovered the World of Polo, thrifting colorful Ralph Lauren Polo shirts – of which he’s amassed a collection of over 200.
“Every time I was in the thrift store, anything with a Polo pony on it, I would grab that,” Cloud said. “At a certain point, I realized I hadn’t worn a T-shirt in a couple months… that was the start of it, collecting Polo ponies.”
Cloud’s obsession with the iconic Polo pony seamlessly rolled over into his character on as Fezco on Euphoria, where he is seen wearing his favorite shirts onscreen.
“When meeting Angus at an event last December, we really loved the authenticity of his Polo story, his kindness and his unique style that resonates in today’s world,” said Alexandre Choueiri, global president of Ralph Lauren Fragrances.
Ralph Lauren’s signature fragrances continue to evolve with every person who wears them. Cloud carries on the legacy of sophistication and timeless style that began with the launch of Polo Green, the first Polo fragrance, in 1978.