02.24.22
MAC Cosmetics has discovered a new proprietary technology that allows consumers to stack "infinite layers" of mascara without any clumping, according to the company. After 2+ years in R&D, MAC Stack has emerged—leveraging breakthrough mascara innovation with a mix of Fibre Melt Technology, Vita Gel and Lash Flex Polymer.
The brand hosted an online preview for beauty editors and influencers on Feb. 9; the product launches March 1 in stores and online. According to the company, this new mascara line allows consumers to customize lashes for any desired look based on stacking preferences, with a virtually endless opportunity to create any look possible.
Products include: MAC Stack Mega Mascara, $28;MAC Stack Micro Mascara, $28; and MAC Stack Mega Mascara Mini, $16. MAC also added a new pink lipstick line, as reported in Happi.
According to Cat Quinn, executive director, global trend, MAC Cosmetics, defined lashes are trending for Spring 2022. The trends are 60s Lashes, Winged Lashes, Floating Lash, and Spiked Lash, she said in the Zoom webinar.
“Spiked lashes are the new lipstick for the face, as seen in Euphoria Season 2,” Quinn said.
The brand hosted an online preview for beauty editors and influencers on Feb. 9; the product launches March 1 in stores and online. According to the company, this new mascara line allows consumers to customize lashes for any desired look based on stacking preferences, with a virtually endless opportunity to create any look possible.
Products include: MAC Stack Mega Mascara, $28;MAC Stack Micro Mascara, $28; and MAC Stack Mega Mascara Mini, $16. MAC also added a new pink lipstick line, as reported in Happi.
Beauty Expert Insight
“This is our baby! We have been working on the mascaras for two years!” exclaimed MAC Cosmetics Global Creative Director Drew Elliot in the event.According to Cat Quinn, executive director, global trend, MAC Cosmetics, defined lashes are trending for Spring 2022. The trends are 60s Lashes, Winged Lashes, Floating Lash, and Spiked Lash, she said in the Zoom webinar.
“Spiked lashes are the new lipstick for the face, as seen in Euphoria Season 2,” Quinn said.