02.28.22
Nearly 40% of men have wavy or curly hair, according to new data from male grooming leader Old Spice. The male grooming brand—a historical mainstay for Procter & Gamble—hosted an online event for editors showcasing its latest innovations for Spring 2022.
Leading the way is the Old Spice Wavy Curly Lineup with three new products to nourish and help prevent frizz, according to the company.
The all-new Wavy Curly lineup with Aloe & Avocado Oil featuring Shampoo, Hair Moisturizer and Leave-In Conditioner is one of the first product lines from any
major men’s hair brand specifically dedicated to preserving wavy and curly hair, said the company.
Also, new for Spring 2022 is the new Gentleman’s Blend Deodorant featuring 48-hour mineral-fortified odor protection with a "refreshing" new scent combinations as well as a GentleMan’s Blend Body Wash comprised of gender-neutral scents like tea tree oil and eucalyptus. Other novel products include "Bald Care" for a niche consumer including a scalp moisturizer with SPF 25.
Leading the way is the Old Spice Wavy Curly Lineup with three new products to nourish and help prevent frizz, according to the company.
The all-new Wavy Curly lineup with Aloe & Avocado Oil featuring Shampoo, Hair Moisturizer and Leave-In Conditioner is one of the first product lines from any
major men’s hair brand specifically dedicated to preserving wavy and curly hair, said the company.
Also, new for Spring 2022 is the new Gentleman’s Blend Deodorant featuring 48-hour mineral-fortified odor protection with a "refreshing" new scent combinations as well as a GentleMan’s Blend Body Wash comprised of gender-neutral scents like tea tree oil and eucalyptus. Other novel products include "Bald Care" for a niche consumer including a scalp moisturizer with SPF 25.