03.16.22
The Yankee Candle Company has rolled out its fourth annual Scent of the Year, Inspire. It is said to celebrate Ikigai, the philosophy for living a long and happy life and is designed to enhance the everyday moments that bring joy, according to the candle maker.
Created during the pandemic, the 2022 Scent of the Year is described as an effervescent citrus fragrance that creates a sense of joy while aromas of a salty sea breeze invigorate the senses with optimism. Top notes include rainforest lime, ginger and verbena; mid notes are bamboo, freesia and ocean breeze accord; the base is comprised of cedar, seaside driftwood and sun musks.
"When developing this year's fragrance, we really focused on what people are seeking in 2022 and leaned into a scent that celebrates the small moments of joy that can be found in our everyday lives," said Lisa McCarthy, president of the home fragrance business unit, Newell Brands. "Ikigai's ten rules of happiness, which include 'reconnect with nature', helped inspire this bright and energizing, uplifting and radiant fragrance, reflective of what we are all craving right now."
Newell Brands owns Yankee Candle, having acquired the company in 2015 when it purchased Jarden Corp. Newell was ranked No. 26 in Happi's 2021 Top 50 Report.
Ikigai's ten rules of happiness include: "take it slow and live in the moment," "reconnect with nature," and "give thanks.”
Inspire also builds upon Yankee Candle's signature spring fragrance line, the Sakura Blossom Festival Collection, which is influenced by Japanese culture.
The Yankee Candle 2022 Scent of the Year, Inspire, will be available exclusively for Yankee Candle Rewards members to purchase during the Yankee Candle Rewards early access event online at YankeeCandle.com starting today. It will be widely available for purchase in the US and EMEA on National Fragrance Day, March 21, at Yankee Candle retail stores, Yankee Candle.com and on select retailer.com sites, including Walmart.com, Kohls.com and BedBathandBeyond.com.
Created during the pandemic, the 2022 Scent of the Year is described as an effervescent citrus fragrance that creates a sense of joy while aromas of a salty sea breeze invigorate the senses with optimism. Top notes include rainforest lime, ginger and verbena; mid notes are bamboo, freesia and ocean breeze accord; the base is comprised of cedar, seaside driftwood and sun musks.
"When developing this year's fragrance, we really focused on what people are seeking in 2022 and leaned into a scent that celebrates the small moments of joy that can be found in our everyday lives," said Lisa McCarthy, president of the home fragrance business unit, Newell Brands. "Ikigai's ten rules of happiness, which include 'reconnect with nature', helped inspire this bright and energizing, uplifting and radiant fragrance, reflective of what we are all craving right now."
Newell Brands owns Yankee Candle, having acquired the company in 2015 when it purchased Jarden Corp. Newell was ranked No. 26 in Happi's 2021 Top 50 Report.
Ikigai's ten rules of happiness include: "take it slow and live in the moment," "reconnect with nature," and "give thanks.”
Inspire also builds upon Yankee Candle's signature spring fragrance line, the Sakura Blossom Festival Collection, which is influenced by Japanese culture.
The Yankee Candle 2022 Scent of the Year, Inspire, will be available exclusively for Yankee Candle Rewards members to purchase during the Yankee Candle Rewards early access event online at YankeeCandle.com starting today. It will be widely available for purchase in the US and EMEA on National Fragrance Day, March 21, at Yankee Candle retail stores, Yankee Candle.com and on select retailer.com sites, including Walmart.com, Kohls.com and BedBathandBeyond.com.