03.21.22
FORVR Mood, a home fragrance and luxury lifestyle brand founded by entrepreneur and beauty mogul Jackie Aina, has named Asha Coco as its brand president.
This is the brand’s first executive appointment.
Coco will scale and grow the brand through strategic marketing, retail expansion, development and management of new product launches and overall brand awareness.
“We have changed the narrative around luxury and self-care for Black women, emerging as a leading Black owned home fragrance brand,” says Aina, who founded the brand in 2020. “Asha is aligned with my vision to elevate self-care and luxury while elevating positive imagery and storytelling of diverse women. With the addition of Asha as our president, bringing her extensive fragrance industry experience and leadership, I believe we can bring FORVR Mood to the next level.”
Coco joins FORVR Mood after most recently serving as vice president of sales and business development at Givaudan, where she successfully collaborated with burgeoning indie brands to drive innovation. She has a proven track record of activating exponential growth trajectory in digital native brands.
“I am thrilled to join Jackie and Denis to build FORVR Mood,” said Coco. “They are game changers bringing diversity to a category ripe for disruption and redefining luxury and wellness for the next generation. I’m excited to work with them to build on their success to date, activate growth, and impact lasting change for the future of the beauty industry.”
Coco brings two decades of experience working with the industry’s most coveted brands across retail channels, international markets, and product categories. Her analytical eye and
inspired creativity has activated innovation strategies that deliver sales, growth, consumer and industry accolades.