04.07.22
Body Complete Rx (BCRX), the first Black female-owned supplement and wellness company to launch at The Vitamin Shoppe in the retailer’s wellness category, is expanding its offerings at over 680 retail locations nationwide with the addition of its signature plant-based protein powders.
Next month, the brand’s best-selling Nourish line of protein powders will be available in chocolate and vanilla—the top flavors most consumed among their existing customers, in both The Vitamin Shoppe and Super Supplements stores. The partnership with The Vitamin Shoppe reflects the ever-growing position of BCRX within the wellness market.
Rich in antioxidants, BCRX’s Nourish Plant-Based Protein ($40 for 15 servings, $60 for 30 servings) helps keep the skin radiant, supports immunity and promotes heart and blood vessel health. The soy-free and vegan protein powders trim the waistline with nine essential amino acids and 20 grams of protein per serving, making it the perfect snack or meal replacement option for weight management. Key ingredients include pea protein, sweet potato and beetroot.
“We are thrilled to be expanding our footprint in stores as this speaks to our fruitful partnership with The Vitamin Shoppe and is a testament of the market's need and demand for our products,” said Samia Gore, founder and CEO of BCRX. “We are so grateful to our loyal and new customers for trusting us in supporting them on their wellness journeys.”
Through this partnership fostered by Gore at the helm, BCRX is making wellness products more accessible to customers across the country and supporting everyone's journey towards wellbeing, and pushing boundaries in the supplement industry. Gore is also a member of The Vitamin Shoppe’s Wellness Council, where she provides wellness tips and best practices to customers through The Vitamin Shoppe’s social media content.
Founded in 2017, BCRX is a self-funded wellness and lifestyle brand which has grossed over $10 million in sales in just under five years. Its natural, vegan supplements, which enjoy a celebrity following, provide a range of benefits based on customers’ specific needs, including weight management and improving energy, skin health and nutrition.
Other products include plant-based supplements, a Vitamin C serum, collagen-boosting powder, women's and men’s multivitamins and more.