05.11.22
A sustainable bodywash debuts from Blueland. Best known for its eco-friendly laundry detergents and home cleaners, earlier this year, Blueland executives announced plans to enter the personal care space. The new Body Wash Starter Set ($16) includes a reusable Forever Bottle as well as a powder refill sachet. The powder is available in three fragrances: Waterlily Dew, Sandalwood Sage and Raspberry Hibiscus.
Company Co-Founder and CEO Sarah Paiji Yoo noted that bodywash is a great area to make an environmental impact. To offer a sustainable alternative, the company was determined to eliminate single-use, disposable plastic packaging.
To activate the body wash, consumers fill the "Forever Bottle" with cold water, pour in the powder and shake the bottle for 10 seconds. After an hour, the mixture, which is formulated with xanthan gum as a binding agent, turns into a gel and is ready for use.
The bottle is reusable, too. Powder refills are available for $9 per sachet, each making 18oz of body wash gel. The dermatologist-tested powders are sulfate-, phthalate- and paraben-free and are formulated with ingredients including kaolin clay for cleansing impurities, vitamin E for moisture and oats for increased collagen production.
Company Co-Founder and CEO Sarah Paiji Yoo noted that bodywash is a great area to make an environmental impact. To offer a sustainable alternative, the company was determined to eliminate single-use, disposable plastic packaging.
To activate the body wash, consumers fill the "Forever Bottle" with cold water, pour in the powder and shake the bottle for 10 seconds. After an hour, the mixture, which is formulated with xanthan gum as a binding agent, turns into a gel and is ready for use.
The bottle is reusable, too. Powder refills are available for $9 per sachet, each making 18oz of body wash gel. The dermatologist-tested powders are sulfate-, phthalate- and paraben-free and are formulated with ingredients including kaolin clay for cleansing impurities, vitamin E for moisture and oats for increased collagen production.