05.11.22
L’Oréal Professional' Kérastase hair care brand is rolling out some new additions for Spring 2022.
Kérastase Chroma Absolu Bain Chroma Respect is a new shampoo meant for fine to medium hair that respects and protects color from stripping or fading. It already has a line for combination hair, as reported in Happi.
Made with a lightweight formula, this hydrating shampoo includes amino acids and Centella Asiatica (otherwise known as gotu kola) to gently cleanse and hydrate hair while respecting the fiber to protect color from stripping away. The intense hydration soothes fibers with reduced porosity to give the hair the hydration it needs without weighing it down, said the professional hair care company. Other products in the line include a conditioner, masque and gloss treatment.
Furthering its mission towards a more sustainable future, Kérastase also recently debuted its first ever 100% recycled and recyclable aluminum bottles. The luxury bottles can be refilled with Kérastase’s new, lightweight Eco Pouches using 82% less plastic, according to the company. The bottles can even be personalized with engraving, making them a permanent installation in the showerscape.
Shampoo eco pouches are available for purchase in all of Kérastase’s top-selling Bains: Genesis Bain Hydra-Fortifiant, Genesis Bain Nutri-Fortifiant, Blond Absolu Bain Lumiere, Nutritive Bain Satin 2, Resistance Force Architecte and the new Chroma Absolu Bain Riche Chroma Respect mentioned above.
In other news, Kérastase expanded its bestselling Genesis collection to include men. Especially formulated for guys with weakened hair prone to thinning, all products are infused with creatine and ginger root for increased thickness, volume and strength.
For more on professional hair care, look out for the June 2022 edition of Happi.
Kérastase Chroma Absolu Bain Chroma Respect is a new shampoo meant for fine to medium hair that respects and protects color from stripping or fading. It already has a line for combination hair, as reported in Happi.
Made with a lightweight formula, this hydrating shampoo includes amino acids and Centella Asiatica (otherwise known as gotu kola) to gently cleanse and hydrate hair while respecting the fiber to protect color from stripping away. The intense hydration soothes fibers with reduced porosity to give the hair the hydration it needs without weighing it down, said the professional hair care company. Other products in the line include a conditioner, masque and gloss treatment.
Furthering its mission towards a more sustainable future, Kérastase also recently debuted its first ever 100% recycled and recyclable aluminum bottles. The luxury bottles can be refilled with Kérastase’s new, lightweight Eco Pouches using 82% less plastic, according to the company. The bottles can even be personalized with engraving, making them a permanent installation in the showerscape.
Shampoo eco pouches are available for purchase in all of Kérastase’s top-selling Bains: Genesis Bain Hydra-Fortifiant, Genesis Bain Nutri-Fortifiant, Blond Absolu Bain Lumiere, Nutritive Bain Satin 2, Resistance Force Architecte and the new Chroma Absolu Bain Riche Chroma Respect mentioned above.
In other news, Kérastase expanded its bestselling Genesis collection to include men. Especially formulated for guys with weakened hair prone to thinning, all products are infused with creatine and ginger root for increased thickness, volume and strength.
For more on professional hair care, look out for the June 2022 edition of Happi.