05.31.22
It’s that time of year again for consumers to show their colors!
In honor of Pride Month, BoxyCharm, a Beauty for All Industries brand and makeup box subscription service, is launching a campaign with The Trevor Project—the world's largest suicide prevention and crisis intervention organization for LGBTQ youth—as a part of Boxy’s Beauty Mark initiative.
While BoxyCharm’s commerce stores are members only, the brand will open its “Be Proud Be You Shop” during Pride Month and donate 10% of all sales to The Trevor Project.
BoxyCharm’s Be Proud Be You Shop will feature an assortment of bold, colorful beauty products from fan-favorite brands and LGBTQ-founded brands including Anastasia Beverly Hills, Artist Couture, Dr. Brandt, Dragun Beauty and Haus Labs.
BoxyCharm first launched its Boxy’s Beauty Mark initiative in 2021 to celebrate diversity. The initiative demonstrates the brand’s commitment to making a positive mark on the beauty industry through celebrating the unique beauty of its community and the planet.