06.01.22
Procter & Gamble has rolled out Vöost, a vitamin brand, in the US market.
P&G acquired the Australian-based brand in 2021. Based in Melbourne, Vöost was founded in 2013.
“In today’s busy world, consumers are looking for easy ways to boost their health and wellness with products that allow them to customize based on their unique and ever-changing needs,” said Sujay Wasan, P&G SVP, North America Health Care. “That’s where Vöost comes in, with a formulation that is simple to use, tastes great and supports a full lineup of wellness needs; health-conscious shoppers can pick and choose what works for them and enjoy whenever, wherever—whether it’s a boost of energy, Vitamin C or hydration to help them feel their best that day.”
Vöost provides vitamins in tablet form. The range includes Beauty (Strawberry Kiwi flavor), which contains biotin for hair, skin, and nails and is also specially formulated with vitamin E, vitamin C and collagen peptides.
Additional products include Vitamin C (Blood Orange flavor); Vitamin D3 (Blackberry Peach flavor) for overall bone, muscle, and immune function; Magnesium (Lemon Lime flavor) to support bone health and muscle function; Women’s multi-vitamin (Orange Guava flavor); Men's multi-vitamin; Energy (Orange Mango flavor with caffeine) and Hydrate (Fruit Punch flavor).
With zero sugar and only 10 calories per tablet, consumers drop one Vöost tablet into water, let it fizz and dissolve and then drink, according to P&G.
“Between work, family and friends, I am doing the most each and every day, but if there’s one thing I’ve learned along the way, it’s that you have to show up for yourself before you can deliver your best for anyone else,” said Van Ness. “I love how Vöost supports me on my journey to being my best self – whether it’s a boost of Energy in between business meetings or a burst of Beauty pre-show, these delicious vitamin boosts go wherever I do!”
The range is now available in a 20 count tube in-store and online nationwide for $8.94 and a two-pack of the 20 count tubes online only for $17.94.
P&G acquired the Australian-based brand in 2021. Based in Melbourne, Vöost was founded in 2013.
“In today’s busy world, consumers are looking for easy ways to boost their health and wellness with products that allow them to customize based on their unique and ever-changing needs,” said Sujay Wasan, P&G SVP, North America Health Care. “That’s where Vöost comes in, with a formulation that is simple to use, tastes great and supports a full lineup of wellness needs; health-conscious shoppers can pick and choose what works for them and enjoy whenever, wherever—whether it’s a boost of energy, Vitamin C or hydration to help them feel their best that day.”
Vöost provides vitamins in tablet form. The range includes Beauty (Strawberry Kiwi flavor), which contains biotin for hair, skin, and nails and is also specially formulated with vitamin E, vitamin C and collagen peptides.
Additional products include Vitamin C (Blood Orange flavor); Vitamin D3 (Blackberry Peach flavor) for overall bone, muscle, and immune function; Magnesium (Lemon Lime flavor) to support bone health and muscle function; Women’s multi-vitamin (Orange Guava flavor); Men's multi-vitamin; Energy (Orange Mango flavor with caffeine) and Hydrate (Fruit Punch flavor).
With zero sugar and only 10 calories per tablet, consumers drop one Vöost tablet into water, let it fizz and dissolve and then drink, according to P&G.
Launch Plan
To support the US launch, the brand teamed up with Jonathan Van Ness.“Between work, family and friends, I am doing the most each and every day, but if there’s one thing I’ve learned along the way, it’s that you have to show up for yourself before you can deliver your best for anyone else,” said Van Ness. “I love how Vöost supports me on my journey to being my best self – whether it’s a boost of Energy in between business meetings or a burst of Beauty pre-show, these delicious vitamin boosts go wherever I do!”
The range is now available in a 20 count tube in-store and online nationwide for $8.94 and a two-pack of the 20 count tubes online only for $17.94.