06.09.22
Haus Labs by Lady Gaga, a clean, prestige makeup brand delivering clean artistry makeup powered by innovation, debuts today exclusively at Sephora and hauslabs.com.
The clean and colorful makeup assortment – 90 SKUS in seven key categories – promises no-compromise color backed with HausTech Powered skin-loving, futuristic formulas. The June assortment includes all-over paints (for eyes, lips, cheeks); next generation gel-powder bronzers; radiant highlighters; ultra-hydrating lip oils and colorful lip crayons; eco gel pencil eyeliners (in an array of colors); and user-friendly brow pencils in five color families. All products are created with kindness: clean, cruelty-free and vegan - kind to people, animals, the planet and skin. The new packaging is modern, chic, sustainability-minded, intuitive and color-coded.
“I’m extremely excited to announce that we are bringing brand-new, supercharged, clean artistry makeup to the world, through a place that has inspired me for years, Sephora,” said Haus Labs Founder Lady Gaga. “At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self- expressive with high-performance makeup. The future is beautiful.”
Haus Labs Product Line
True to Lady Gaga, the cornerstone of the brand is innovation. All products have futuristic formulas that are high- tech, performance and pigment as well as “life and lab” stress-tested. The brand’s first-to-market, patent-pending and/or proprietary ingredients include, but are not limited to, patent-pending Fermented Arnica, 860% times more powerful than conventional (reducing inflammation and redness).
Hy-Power Pigment Paint ($24) – With 11 full-coverage opaque mattes and nine sheer shimmers, the clean, creamy, high-impact pigment paint can be used on the eyes, lips, cheeks and body. HausTech powered with plant squalane and hyaluronic acid, all shades are carbon black-free, including "Black Onyx" - which also works as a liquid eyeliner, when used with an angled brush.
Bio-Radiant Gel Powder Highlighter ($40)—Ten radiant, talc-free inclusive shades range from Chocolate Opal (warm brown) to Raw Amber (copper), Rose Quartz (light magenta) and Moonstone (light silver). The highlighters are a clean, hybrid gel-powder that seamlessly glides onto skin, imparting a radiant, next-gen glow. HausTech-powered with fermented arnica and silver vine extract, to reduce inflammation, redness, brighten and smooth skin.
Power Sculpt Velvet Bronzer ($38) – In 12 inclusive talc-free shades, the gel-powder bronzer bronzes, sculpts, blurs and defines. The all-over bronzing multitasker is also safe for eyes with HausTech-powered patent-pending fermented arnica and plant squalane to nourish, calm and protect the skin.
PhD Lip Oil ($24) – In four sheer shades, including universal clear, the clean, the lightweight lip oil – that imparts a hydrating wash of sheer, high-shine, non-sticky tint of color – keep lips ultra-hydrated and smooth. HausTech-powered with vegan collagen and prickly pear oil.
Optic Intensity Eco Eyeliner ($22)—Thirteen mattes and five shimmers are clean, high-impact colors that join forces in a longwear, waterproof, gel-like sharpenable pencil eyeliner that glides like a liquid and lasts all day. HausTech-powered with Vitamin E and argan oil, the first-to-market, eco-friendly eyeliner boasts a barrel that is 100% bio-cellulose (tree-friendly and biodegradable) made from recycled paper fibers instead of plastic. The super gliding, creamy texture delivers pigment-loaded kajal-based formula with every stroke. Safe for the inner and outer eye, all eyeliners, including the two black shades, are carbon black-free and rich in color.
The Edge Precision Brow Pencil ($22)— Thirteen inclusive and longwear shades in five color families: reds, gray, black, brown and blondes. Perfectly engineered to be user-friendly and add dimension with a super-soft spoolie, it delivers color pigment and color-release with every stroke. HausTech-powered with micronized pigments and Vitamin E to condition and nourish.
Le Monster Lip Crayon ($22) With 12 demi-mattes and one shimmer, the clean, comfortable creamy lipstick wraps lips in high-impact, high-pigment color. HausTech-powered with mango seed oil, ceramides and hyaluronic filling spheres for long-lasting hydration to naturally plump and firm lips.
Haus Labs sold only at hauslabs.com including international, Sephora.com, Sephora.ca, and, on June 9, in 25 select Sephora stores in California, Florida, Hawaii, Illinois, Massachusetts, Nevada New York Texas and Toronto Canada.
This fall, Haus Labs will roll out 500 Sephora stores with launch products plus three new categories and over 145 SKUS with plans for global expansion.