06.15.22
“We really wanted to create a concealer within our cult #FauxFilter fam that’s insanely long-lasting, effortlessly blendable, and is super easy for everyone to use,” said Huda Beauty Founder Huda Kattan. “#FauxFilter Concealer enhances your natural beauty and gives you the most beautiful complexion with buildable coverage. The flexible formula is also so lightweight and comfortable thanks to the blend of conditioning ingredients – it smashes all expectations!”
#FauxFilter Luminous Matte Liquid Concealer is available in 29 shades within nine shade families specially developed from community feedback to cater to all skin tones and undertones.
Lightweight Formula Is Water-, Sweat- and Transfer-Proof
#FauxFilter Concealer is a medium-to-full buildable coverage creamy concealer that creates a luminous matte, skin-like finish that lasts all day, said the company.
Infused with conditioning sweet almond oil and vitamin E to care for delicate under-eye skin, the concealer has a lightweight formula that melts into the skin, but doesn’t compromise on coverage or staying power. It effortlessly conceals dark circles and blemishes, blurs skin and brightens the under-eye without collecting or settling into fine lines.
In addition to the innovative, non-comedogenic formula, the XL pillowy soft doe-foot applicator hugs the curves of the under-eye and is perfect for spot concealing. #FauxFilter provides 14-hour crease-proof wear, buildable and blendable, brightens and conceals and is water-, sweat- and transfer-proof.
Based on an independent consumer testing panel of 40 people, 100% agreed product instantly brightened their under-eyes; 97% agreed it conceals dark circles, dark spots, and blemishes; and 92% agreed it had a filtered finish for up to 10 hours.
For optimal use, Kattan recommends consumers apply a brighter shade under eyes to brighten and refresh the complexion and using their actual shade under contour and brows, or on their nose and chin for a polished, lifted look.
Product packaging is made with 30% PCR material and the outer pack is FSC certified and recyclable.
#FauxFilter Luminous Matte Liquid Concealer retails for $29 and is available for purchase at HudaBeauty.com and Sephora.