06.15.22
In honor of Pride Month, vegan and inclusive beauty brand Thread Beauty introduces a limited-edition #takepride lip gloss ($8) featuring a multi-layered rainbow design of six tinted shades enhanced with a candy-like scent and flavor.
Formulated with castor oil for a lightweight moisturizing coat, #takepride can be used as a lip gloss, balm or lip oil. Through June, Thread Beauty will donate 10% of every order placed via platform Givz to the following four LGBTQ+ charities: LGBTQ Freedom Fund, Black AIDS Institute, The Trevor Project and The Audre Lorde Project.
#TakePride Campaign
To introduce the #takepride gloss, the brand is asking consumers to share photos and/or videos on Instagram and TikTok with the #takepride hashtag to share their personal journey on becoming their “truest and unapologetic self” while pondering what event, characteristics or features do they #takepride in? How do beauty and makeup show up in how they #takepride or present their true self to the world? And for them to share a highlight on their journey or from their coming out story.
Consumers are being asked to introduce themselves with their appropriate pronouns, begin by saying “I take pride in…” followed by their story, and apply a full face or a few steps of their makeup routine using the Thread Beauty products provided.