07.13.22
Intimate Care Brand Gillette Venus wants to change the way consumers feel about the word “pubic.”
According to the brand, nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but a mere 18% are using the word when they speak of their so-called nether region.
So, Venus set out on a mission to abolish outdated, censored and sometimes downright silly terms like “bikini” or “down there” when speaking of that area of their bodies, which the brand unabashedly underscores the pubic area.
#SayPubic Campaign
Last May, the brand encouraged consumers to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection. The array of hair removal and skincare products cares for the pubic area whether hair in all its forms—a whether there, gone or growing. To help de-stigmatize the term and further the campaign, the brand recently launched the viral animated video, “The Pube Song” featuring the vocal stylings of Rapper Princess Nokia. The song, “It’s Time to Care (For Your Pubic Hair) debuts on all Venus social media channels today.
“We were thrilled to see so many people taking inspiration from ‘The Pube Song’ last year and feeling empowered to use anatomical terms to describe their bodies,” said Dana Malcolm, senior brand director. “However, we know that a year later there is still more work that needs to be done. It’s impossible to shift a societal norm that has been in place for centuries overnight. It’s why we’re excited to partner with Princess Nokia to launch the next chapter of this important campaign.”
“I love that Venus is using all means necessary to get people comfortable with saying pubic,” said Princess Nokia. “As a songwriter and rapper, I connect with my fans by helping them show up as their truest selves. For that reason, I’m excited to be working with Venus to advance this important message that gets more women comfortable talking about their bodies.”
Venus also recently added a Gentle Trimmer and Hair & Skin Softening Oil to its popular Venus for Pubic Hair & Skin Collection, providing more options to care for their hair and skin in the pubic area.
Venus for Pubic Hair & Skin Collection
The Venus for Pubic Hair & Skin Collection offers the most complete regimen for women’s pubic regions. The full collection is pH-balanced and made without parabens, dyes, fragrance, silicones, and is dermatologist- and gynecologist-tested.
“When we launched this collection of products last year, we wanted to offer something for every woman and their own unique grooming routine,” said Stephanie Niezgoda Moss, R&D director. “Each product provides women with theright tool toachieve and maintain whatever level of hair they are most comfortable with. The Gentle Trimmer and the Skin-Softening Oil, the newest additions to the collection, were created in the spirit of just that –to give women even more choices when it comes to their pubic grooming routine.”
The full lineup includes Skin Smoothing Exfoliant for use prior to shaving or in-between hair removal days to help protect against ingrown hairs. The gentle formula exfoliates the skin’s surface to help loosen and sweep away old skin cells and oils that can trap hair.
Next, the 2-in-1 Cleanser + Shave Gel For is designed for use during the shave to provide a protective layer of glide. The soap-free, clear gel formula increases visibility of delicate areas while shaving, and can also be used as a daily cleanser.
The Razor is specially designed to help protect pubic skin from shave irritation. Optimally spaced-outblades allow the razor to cut hair while barely touching the skin. Includes a premium ergonomic handle with a sleek design soft-touch grip for control and maneuverability.
The Razor is specially designed to help protect pubic skin from shave irritation. Optimally spaced-outblades allow the razor to cut hair while barely touching the skin. Includes a premium ergonomic handle with a sleek design soft-touch grip for control and maneuverability.
The Gentle Trimmer is designed for thick hair and features a 4MM trimming comb to guard the skin from irritation. The device is small and portable and can be used in and out of the shower and is easy to rinse.
For maintenance, the Daily Soothing Serum is to be used after and between shaves to help maintain skin hydration and reduce itch. Supports the natural renewal process of the skin’s surface with lactic acid to help reduce buildup of dead skin cells, which can also help reduce ingrown hairs.
The Hair & Skin Softening Oil nourishes hair and skin to help reduce discomfort from friction between your skin, hair and clothing. It locks in skin moisture for soft, glowing skin and conditions hair to leave it soft and smooth.
With the expansion of the collection, the brand’s #MySkinMyWay commitment continues, celebrating all women and all skin, helping them feel comfortable in their skin by providing solutions to care for their grooming needs, whatever their preferences may be.
Products can be found at all major retailers and on GilletteVenus.com.
Listen to "It's Time to Care (For Your Pubic Hair) By Princess Nokia here:
Listen to "It's Time to Care (For Your Pubic Hair) By Princess Nokia here: