07.24.22
S'Young Group Co., Ltd. has signed an equity acquisition agreement with EviDenS de Beauté, a French luxury skin care brand.
After the acquisition, EviDenS de Beauté will retain independent operation of the brand, according to the companies.
With EviDenS de Beauté, S'Young says it is leveraging the original "CP" (China Partner + Couple) cooperation model and empowered the French brand through an all-encompassing approach, providing all-dimensions and omni-channel support, thus helping the brand in the Chinese market and build up the unique luxury brand image.
Charles-Edouard Barthes, founder and CEO of EviDenS de Beauté, will remain a shareholder and the company will retain its independence and current team.
Barthes founded the brand in 2007 and uses his family crest with a history of more than 800 years as the brand logo.
EviDenS de Beauté is a luxury skin care brand combining Japan's cutting-edge cosmetic expertise with world-renowned French elegance, loved by consumers worldwide for its anti-aging benefits developed specifically for sensitive skin. With a high-end positioning, the brand's main products range between RMB 1,000 and 3,000, offering various categories such as masks, lotions, creams, essences, sunscreens and anti-aging products.
S'Young cooperates with more than 30 overseas brands, covering skin care, makeup, personal care, fragrance, health care, and men's grooming, including Lierac, Kiko Milano, Lumene and Amouage. In 2019, S'Young reached a strategic partnership with Johnson & Johnson to fully undertake the e-commerce business of 14 brands under Johnson & Johnson in the Chinese market, incluidng Dr. Ci:Labo, Listerine and others.
After the acquisition, EviDenS de Beauté will retain independent operation of the brand, according to the companies.
With EviDenS de Beauté, S'Young says it is leveraging the original "CP" (China Partner + Couple) cooperation model and empowered the French brand through an all-encompassing approach, providing all-dimensions and omni-channel support, thus helping the brand in the Chinese market and build up the unique luxury brand image.
Charles-Edouard Barthes, founder and CEO of EviDenS de Beauté, will remain a shareholder and the company will retain its independence and current team.
Barthes founded the brand in 2007 and uses his family crest with a history of more than 800 years as the brand logo.
EviDenS de Beauté is a luxury skin care brand combining Japan's cutting-edge cosmetic expertise with world-renowned French elegance, loved by consumers worldwide for its anti-aging benefits developed specifically for sensitive skin. With a high-end positioning, the brand's main products range between RMB 1,000 and 3,000, offering various categories such as masks, lotions, creams, essences, sunscreens and anti-aging products.
S'Young cooperates with more than 30 overseas brands, covering skin care, makeup, personal care, fragrance, health care, and men's grooming, including Lierac, Kiko Milano, Lumene and Amouage. In 2019, S'Young reached a strategic partnership with Johnson & Johnson to fully undertake the e-commerce business of 14 brands under Johnson & Johnson in the Chinese market, incluidng Dr. Ci:Labo, Listerine and others.