07.25.22
Jennifer Lopez—newly married to Ben Affleck—has expanded her JLo Beauty brand with JLo Body, a clinically backed line of high-performance skincare for the body.
The brand’s debut product is Firm + Flaunt Targeted Booty Balm, a clinically tested formula developed for consumers who were looking to upgrade their body care with new textures and active ingredients. The formulation is said to be proven to firm skin's appearance, help improve skin elasticity, and fade the appearance of stretch marks in targeted areas like the booty, hips and thighs with a blend of powerful active ingredients like invigorating guarana seed extract and pink pepperslim.
Based on a clinical study, 100% of participants demonstrated a measured increase in hydration immediately after application; 71% of participants demonstrated a measured increase in skin texture/smoothness after four weeks; and 74% of participants demonstrated a measured improvement in skin elasticity after eight weeks, according to the brand, which is owned by Guthy-Renker.
"For me, it's all about feeling confident in your skin, no matter what," said Lopez in a statement, "We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs. It's all the power and science behind JLo Beauty… now for body."
The launch is supported by an omnichannel marketing campaign—with JLo in her birthday suit— that includes bi-coastal billboards, print ads, e-mail, SMS, exclusive social content, live moments with Jennifer, influencer campaigns and activations with exclusive retailer Sephora. The campaign debuted yesterday on her 53rd birthday.
The brand’s debut product is Firm + Flaunt Targeted Booty Balm, a clinically tested formula developed for consumers who were looking to upgrade their body care with new textures and active ingredients. The formulation is said to be proven to firm skin's appearance, help improve skin elasticity, and fade the appearance of stretch marks in targeted areas like the booty, hips and thighs with a blend of powerful active ingredients like invigorating guarana seed extract and pink pepperslim.
Based on a clinical study, 100% of participants demonstrated a measured increase in hydration immediately after application; 71% of participants demonstrated a measured increase in skin texture/smoothness after four weeks; and 74% of participants demonstrated a measured improvement in skin elasticity after eight weeks, according to the brand, which is owned by Guthy-Renker.
"For me, it's all about feeling confident in your skin, no matter what," said Lopez in a statement, "We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs. It's all the power and science behind JLo Beauty… now for body."
The launch is supported by an omnichannel marketing campaign—with JLo in her birthday suit— that includes bi-coastal billboards, print ads, e-mail, SMS, exclusive social content, live moments with Jennifer, influencer campaigns and activations with exclusive retailer Sephora. The campaign debuted yesterday on her 53rd birthday.