08.16.22
Lifestyle brand Sidia, founded by Erin Kleinberg, is rolling out a luxe Credo-clean-approved hand care collection inclusive of a gentle hand exfoliator and non-greasy serum that smooths fine lines, a new category for the brand.
Known for its luxurious hand-poured Braless and Wired candles (available at Goop, the Webster and Maxfield), the new collection aims to help beautify and treat the hands while providing scent therapy and comfort.
Kleinberg's foray into hand care was inspired by her late grandmother Sidia, for whom the brand is named. Sidia was obsessed with caring for and moisturizing her hands as the hands are the first to show signs of aging. The brand was designed with this idea of heirloom beauty, putting comfort and armor into a beauty routine to celebrate the matriarchs that came before.
Both products are free of sulfates, parabens and silicon and vegan- and cruelty-free, and 35% PCR, and packed in FSC recyclable paper utilizing soy-based ink.
“Hands can be a telltale sign of aging,” explained Kleinberg. “Our hands allow us to feel and show our unique beauty, we do everything with our hands, so just like our faces, hands deserve the same level of attention and treatment.”
Through Sidia, Kleinberg wants people to feel a sense of coming home and caring for themselves. The brand aims to not only give consumers a connection to their body and mind, but further create an aesthetically-pleasing environment that inspires peace and self-love.
The new collection is available at sidiathebrand.com and through authorized retail partners.