08.22.22
Kohl’s and Sephora are expanding their relationship to include a Sephora presence at all of Kohl’s 1,100+ locations. The announcement comes as the pair marks the one year anniversary of the first Sephora at Kohl’s opening its doors to customers.
Sephora at Kohl’s was introduced in 2021 with plans to open in 850 Kohl’s stores by 2023. In the fall of 2021, Kohl’s opened 200 stores, followed by an additional rollout of 400 more locations this summer.
Sephora is part of luxury goods giant LVMH.
“Sephora at Kohl's provides our customers with easier access to prestige beauty, and the partnership has brought in new, younger and more diverse customers to Kohl's. We are incredibly proud of how our companies have come together so seamlessly to create a truly unprecedented and unique in-store experience," said Michelle Gass, Kohl’s CEO. "We couldn’t be happier with how our partnership with Sephora continues to perform and achieve the goals we set out to accomplish. Our success to date proves that this partnership is working, and this expansion is the next, exciting chapter in our history together.”
The 200 Kohl’s stores with Sephora that opened in 2021 have maintained a high-single digit percent sales lift, relative to the balance of the chain, said Kohl’s. In the nearly 400 stores opened this year, Kohl’s said it is seeing a mid-single digit percent sales lift, which is consistent with the initial performance in the first 200 stores.
Customers are shopping across the store. Roughly half of all customers buying Sephora are attaching at least one other category in their purchase, according to Kohl's.
Kohl’s says it has acquired more than one million new customers since launching the partnership in August 2021. Of note, about 600 Sephora locations are currently open - about half of Kohl's total store base, many of which have been open for a very short period of time.
As the expansion continues, Kohl’s and Sephora will continue to find ways to make the Sephora at Kohl’s experience even more integrated and impactful for shoppers, the companies said.
Later this year, Kohl’s and Sephora will significantly expand the holiday gifting assortment and increase the marketing investment, positioning the 600 stores with Sephora at Kohl’s and Kohls.com for a big traffic driver during holiday.
“For such a big endeavor, our partnership with Kohl’s has been executed extremely well and has delivered incredible results thus far, and there is so much potential to this partnership with the addition of 400 stores that have opened this summer,” said Jean-André Rougeot, president and CEO, Sephora Americas.
“At Sephora, our mission continues to be welcoming more people into the prestige beauty community, and we are achieving exactly that. In the past twelve months, we’ve been able to bring the premium experience Sephora is known and loved for to new communities across the country, giving them the access to beauty that we know they are yearning for. With a significant number of new Beauty Insiders, including the successful re-engagement of clients and holiday shopping ahead, the reality is that one year results are very encouraging, but this is just the beginning.”
By 2023, Kohl’s says it will have opened 850 full-sized, 2,500-square-foot Sephora at Kohl’s locations.
Sephora at Kohl’s was introduced in 2021 with plans to open in 850 Kohl’s stores by 2023. In the fall of 2021, Kohl’s opened 200 stores, followed by an additional rollout of 400 more locations this summer.
Sephora is part of luxury goods giant LVMH.
“Sephora at Kohl's provides our customers with easier access to prestige beauty, and the partnership has brought in new, younger and more diverse customers to Kohl's. We are incredibly proud of how our companies have come together so seamlessly to create a truly unprecedented and unique in-store experience," said Michelle Gass, Kohl’s CEO. "We couldn’t be happier with how our partnership with Sephora continues to perform and achieve the goals we set out to accomplish. Our success to date proves that this partnership is working, and this expansion is the next, exciting chapter in our history together.”
The 200 Kohl’s stores with Sephora that opened in 2021 have maintained a high-single digit percent sales lift, relative to the balance of the chain, said Kohl’s. In the nearly 400 stores opened this year, Kohl’s said it is seeing a mid-single digit percent sales lift, which is consistent with the initial performance in the first 200 stores.
Customers are shopping across the store. Roughly half of all customers buying Sephora are attaching at least one other category in their purchase, according to Kohl's.
A $2 Billion Business by 2025
Kohl’s projects that Sephora at Kohl’s will grow to achieve $2 billion in annual sales by 2025.Kohl’s says it has acquired more than one million new customers since launching the partnership in August 2021. Of note, about 600 Sephora locations are currently open - about half of Kohl's total store base, many of which have been open for a very short period of time.
As the expansion continues, Kohl’s and Sephora will continue to find ways to make the Sephora at Kohl’s experience even more integrated and impactful for shoppers, the companies said.
Later this year, Kohl’s and Sephora will significantly expand the holiday gifting assortment and increase the marketing investment, positioning the 600 stores with Sephora at Kohl’s and Kohls.com for a big traffic driver during holiday.
“For such a big endeavor, our partnership with Kohl’s has been executed extremely well and has delivered incredible results thus far, and there is so much potential to this partnership with the addition of 400 stores that have opened this summer,” said Jean-André Rougeot, president and CEO, Sephora Americas.
“At Sephora, our mission continues to be welcoming more people into the prestige beauty community, and we are achieving exactly that. In the past twelve months, we’ve been able to bring the premium experience Sephora is known and loved for to new communities across the country, giving them the access to beauty that we know they are yearning for. With a significant number of new Beauty Insiders, including the successful re-engagement of clients and holiday shopping ahead, the reality is that one year results are very encouraging, but this is just the beginning.”
By 2023, Kohl’s says it will have opened 850 full-sized, 2,500-square-foot Sephora at Kohl’s locations.