08.24.22
La Roche-Posay is the official sunscreen partner of the US Open, the USTA-run tennis tournament, which begins this week in New York.
This is the first time the USTA—the national governing body for the sport of tennis in the US—has named an official sunscreen for the event.
Beginning with this year's US Open, La Roche-Posay will have a sun safety education booth in the South Plaza of the USTA Billie Jean King National Tennis Center, with two additional product sampling kiosks on the grounds. La Roche-Posay will be featured and sold in US Open Collection stores, and will also provide product for players.
"La Roche-Posay is proud to be the Official Sunscreen of the US Open. In 2010, La Roche-Posay introduced the SOS – Save Our Skin campaign to inform the public about the dangers of UV rays and the importance of practicing sun safe behaviors in order to prevent skin cancer. La Roche-Posay has strategically partnered with the US Open to advance our mission and promote sun safe behaviors on and off the court with complimentary sunscreen and skin education available to all attendees at the US Open." - Guillaume Monsel, VP of marketing, La Roche-Posay USA.
"La Roche-Posay is an industry leader, committed to producing the best and most advanced sunscreen products," said Deanne Pownall, managing director, Corporate Partnerships, USTA. "It is fitting that they are the first ever official Sunscreen Partner of the US Open. Our fans and players will benefit from having La Roche-Posay products available to protect them while they are on-site or on-court."
The 2022 US Open begins with Fan Week on August 23, with play running between Aug. 29 and Sept. 11.
This is the first time the USTA—the national governing body for the sport of tennis in the US—has named an official sunscreen for the event.
Beginning with this year's US Open, La Roche-Posay will have a sun safety education booth in the South Plaza of the USTA Billie Jean King National Tennis Center, with two additional product sampling kiosks on the grounds. La Roche-Posay will be featured and sold in US Open Collection stores, and will also provide product for players.
"La Roche-Posay is proud to be the Official Sunscreen of the US Open. In 2010, La Roche-Posay introduced the SOS – Save Our Skin campaign to inform the public about the dangers of UV rays and the importance of practicing sun safe behaviors in order to prevent skin cancer. La Roche-Posay has strategically partnered with the US Open to advance our mission and promote sun safe behaviors on and off the court with complimentary sunscreen and skin education available to all attendees at the US Open." - Guillaume Monsel, VP of marketing, La Roche-Posay USA.
"La Roche-Posay is an industry leader, committed to producing the best and most advanced sunscreen products," said Deanne Pownall, managing director, Corporate Partnerships, USTA. "It is fitting that they are the first ever official Sunscreen Partner of the US Open. Our fans and players will benefit from having La Roche-Posay products available to protect them while they are on-site or on-court."
The 2022 US Open begins with Fan Week on August 23, with play running between Aug. 29 and Sept. 11.