09.12.22
Maesa has appointed Piyush Jain as chief executive officer. He replaces Gianni Pieraccioni, who decided to step down from the business for personal reasons.
Jain's career includes 20 years at Unilever, where he worked across beauty, hair and personal care categories. In his most recent role at Unilever, Jain served as global brand vice president for beauty and personal care. He previously ran the North America hair brand portfolio. In a first for Unilever, Jain founded and incubated the award-winning, purpose-driven brand, Love Beauty & Planet. During his career with the personal care giant, he built a track record of success, leading diverse and iconic brands including Dove, Lux, Suave, TreSemmé and Axe, according to Maesa. After leaving Unilever, Piyush was the CEO of Hand in Hand, a Bain Capital Double Impact backed personal care company.
Maesa, the majority-held Bain Capital beauty brand incubator, has been growing fast and has nearly doubled revenues in the past three years since the Bain Capital investment. Under Jain’s leadership, Maesa is poised for further rapid growth and expansion, according to the company.
“Maesa is a pioneer in the beauty industry. Its agility, depth of consumer knowledge, strong retail partnerships and purpose-driven vision in incubating and growing meaningful brands is unparalleled," said Jain. "It is an honor for me to lead Maesa. I am deeply impressed by the caliber of the team and the strength of our brands, and am excited to unlock the true potential of our people, brands and the business."
Maesa partners with authentic and passionate founders to create new powerful brands and is also the leading outsourcing solution for many existing beauty brands. Maesa has eight offices on three continents and its brands include, among others, Kristin Ess, Hairitage, TPH by Taraji, Mix:Bar, Being Frenshe and ITK Skincare.
“This is a pivotal moment for Maesa." said Julien Saada, founder and chairman, Maesa. "We are committed to bringing the future into the present and transforming the beauty industry for the better and Piyush is a natural fit to lead this next phase of growth. With values that align, and with his deep experience building, operating and incubating brands, we are delighted to welcome Piyush to the business.”
Jain's career includes 20 years at Unilever, where he worked across beauty, hair and personal care categories. In his most recent role at Unilever, Jain served as global brand vice president for beauty and personal care. He previously ran the North America hair brand portfolio. In a first for Unilever, Jain founded and incubated the award-winning, purpose-driven brand, Love Beauty & Planet. During his career with the personal care giant, he built a track record of success, leading diverse and iconic brands including Dove, Lux, Suave, TreSemmé and Axe, according to Maesa. After leaving Unilever, Piyush was the CEO of Hand in Hand, a Bain Capital Double Impact backed personal care company.
Maesa, the majority-held Bain Capital beauty brand incubator, has been growing fast and has nearly doubled revenues in the past three years since the Bain Capital investment. Under Jain’s leadership, Maesa is poised for further rapid growth and expansion, according to the company.
“Maesa is a pioneer in the beauty industry. Its agility, depth of consumer knowledge, strong retail partnerships and purpose-driven vision in incubating and growing meaningful brands is unparalleled," said Jain. "It is an honor for me to lead Maesa. I am deeply impressed by the caliber of the team and the strength of our brands, and am excited to unlock the true potential of our people, brands and the business."
Maesa partners with authentic and passionate founders to create new powerful brands and is also the leading outsourcing solution for many existing beauty brands. Maesa has eight offices on three continents and its brands include, among others, Kristin Ess, Hairitage, TPH by Taraji, Mix:Bar, Being Frenshe and ITK Skincare.
“This is a pivotal moment for Maesa." said Julien Saada, founder and chairman, Maesa. "We are committed to bringing the future into the present and transforming the beauty industry for the better and Piyush is a natural fit to lead this next phase of growth. With values that align, and with his deep experience building, operating and incubating brands, we are delighted to welcome Piyush to the business.”