09.13.22
Goli Nutrition Inc., the pioneering wellness company recognized as a top brand for apple cider vinegar and ashwagandha vitamin brand, has appointed Bruce Weiss as its new CEO.
Weiss is joined by a recently appointed, executive-level support team, including Stratis Philippis as chief legal officer, and Elizabeth Carter as CFO. Together, they will lead the brand through accelerated growth and global innovation.
"In 2022, Goli Nutrition experienced significant growth in product innovation that would not have been possible without the right leadership team," said Goli Co-Founder Michael Bitensky. "We are excited and confident that our new executive leadership team will build off of the successes of the past couple years and propel the brand forward to new heights."
Weiss joins the team with a background in top consumer product goods companies, including Church & Dwight, Kraft Foods, and Coca-Cola. Weiss' diverse experience expands 30 years with an emphasis on the health and wellness industry. During his time as vice president and strategic business unit leader at Church & Dwight, Weiss led the health and well-being division working with brands such as Vitafusion and L'il Critters gummy vitamins.
"I am honored to join Goli as CEO," said Bruce Weiss, CEO of Goli Nutrition. "The brand sits on the cutting edge of nutrition and is reshaping the wellness category, thanks to the team's remarkable vision and commitment to innovation. Goli has already become a daily part of millions of households. I see enormous potential for continued growth and look forward to helping lead Goli's purpose of making health simple."